Extra-O Gift Guide Visuals

Moooi, 2022-2023

Created for the 2022 holiday season for Moooi, the Extra-O Gift Guide was designed as an evolving digital universe celebrating collectible objects, playful storytelling and visual discovery. We contributed to shaping the project’s visual language through animated content, graphic elements and atmospheric digital assets for the web. Conceived as a continuing platform rather than a one-season campaign, the world continues to expand with new objects and visual additions over time.

Haapio Creative created a series of individual animated social media assets for selected Extra-O products, where colorful objects moved through arch-shaped compositions inspired by theatrical display systems. Depending on the object and desired atmosphere, the animations combined both 3D and 2D techniques. In addition to the animated social media content, the work included graphic and pattern assets for the digital gift guide environment itself, including illustrated architectural frame and looping sky animations, which will change the atmosphere seasonally.

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Client: Moooi
Creative Director: Christie Wright
Visuals & Animation: Haapio Creative
See more: moooi.com